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Work

Work History

From startups to agency work and hyper-growth environments — Since 2014
Transient Labs / The Lab

Transient Labs / The Lab

A redesign of Transient Labs’ on-chain creation platform, improving first-time onboarding, contract clarity, and mobile usability resulting in a 40% increase in successful contract creations and stronger artist retention.
(My Role)
Lead Product Designer
(Skills)

User Experience
Visual Design
Motion Design
User testing
Rapid Prototyping

(Team)

Myself
Front-End & Smart Contract Engineering
Many Artist Advisors

(Company)
Transient Labs
Transient Labs / The Lab
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Transient Labs / The Lab
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Transient Labs / The Lab
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Transient Labs / The Lab
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Transient Labs / The Lab
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Transient Labs / The Lab
United Masters Subscriptions

United Masters Subscriptions

A multi-team collaboration effort to redesign a cross-platform subscription flow, using data from funnel analysis, session recordings, and usability testing, leading to an 18% increase in premium sign-ups within the first month.
(My Role)
Lead Product Designer
(Skills)

User Experience
Visual Design
Motion Design
User testing
Prototyping

(Team)

Myself
1 Product Manager
1 Product Designer
2 Mobile Engineers
2 Web Engineers

(Company)
UnitedMasters
United Masters Subscriptions
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United Masters Subscriptions
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United Masters Subscriptions
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United Masters Subscriptions
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United Masters Subscriptions
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United Masters Subscriptions
United Masters Wallet

United Masters Wallet

I helped lead the design of the UnitedMasters Artist Wallet, driving a 25% increase in adoption within three months, empowering artists with real-time streaming data, financial insights, and instant payouts.
(My Role)
Lead Product Designer
(Skills)

User Experience
Visual Design
Motion Design
User testing
Prototyping

(Team)

Myself
1 Product Manager
2 Mobile Engineers
2 Web Engineers

(Company)
UnitedMasters
United Masters Wallet
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United Masters Wallet
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United Masters Wallet
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United Masters Wallet
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United Masters Wallet
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United Masters Wallet
United Masters Design System

United Masters Design System

Partnering with our design team and front-end team, we transitioned from a Sketch-based style guide to a fully interconnected Figma design system, enhancing consistency and cross-team collaboration.
(My Role)
Lead Product Designer
(Skills)

Design Systems
  - Building
  - Audits
  - Cross-Collab
  - Management
  - Implementation

(Team)

Myself
2 Product Designers
2 Mobile Engineers
2 Web Engineers

(Company)
UnitedMasters
United Masters Design System
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United Masters Design System
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United Masters Design System
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United Masters Design System
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United Masters Design System
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United Masters Design System
Becoming Minimalist

Becoming Minimalist

I led the end-to-end design process for Clutterfree, an app by Becoming Minimalist — the highly respected platform that advocates for a minimalist lifestyle.
(My Role)
Lead Product Designer
(Skills)

User Experience
Visual Design
User testing
Design system
Prototyping

‍

(Team)

Myself
2 Mobile Engineers
1 Web Engineer

‍

(Company)
Becoming Minimalist
Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
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Becoming Minimalist
Ditto

Ditto

Failure to gain traction didn’t overshadow the journey. From 0 to 1, I designed this app, collaborating with couples, counselors, and our team for Ditto.
(My Role)
Lead Product Designer
(Skills)

User Experience
Visual Design
Branding
User testing
Design system
Prototyping

(Team)

Myself
Product Manager
2 Mobile Engineers
1 Web Engineer

‍

(Company)
Ditto
Ditto
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Ditto
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Ditto
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Ditto
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Ditto
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Ditto
Empowering people and innovation through strategy and design.
(History)
From an agency to startups and hyper-growth companies, my journey since 2014 has revolved around helping organizations of all sizes refine and elevate their B2B and B2C strategies.
Transient Labs
UnitedMasters
U.S. Ventures
Roostify
Ditto
Goodday
Clutterfree
Headway
Logos Software

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